Thursday, March 25, 2010

Licorice Ladies Featured in New Book for Boomer Entrepreneurs

The owners of Licorice International are among the fifteen entrepreneurs featured in a new book designed to help people over 50 begin their own business.

BoomerPreneurs: How Baby Boomers Can Start Their Own Business, Make Money and Enjoy Life by author Mary Beth Izard tells how Ardith Stuertz and Elizabeth Erlandson combined their talents to launch and grow Licorice International into a success online and retail business. (Click here to read an excerpt.)

The book is a roadmap for anyone who has ever dreamed of owning their own business and is geared towards Baby Boomers looking for a way to make money and enjoy their retirement years. The author asks key questions and provides worksheets to lead the reader through a four-step process to business start-up:

1. What Should Baby Boomers Consider Before Starting a Business?
2. Recognize the Opportunity That’s Right for You and the Marketplace
3. Refine Your Idea and Do Your Research
4. Determine Business Viability and Get Started

Click here to purchase the book. The cost is only $25. (Save 95 cents off list price.) No shipping required.

Licorice International, Inc. began as a mail order business in New York in 1996. At that time, the business offered 40 products and shipped a few hundred orders each year. Today, the company offers more than 160 types of licorice and ships approximately 10,000 orders per year through its website in addition to entertaining hundreds of customers at its Lincoln location each month.

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